
Ashley La Russa
Ashley La Russa founded Roux Events in 2019, an event management company with a primary focus on supporting the growth of organizations and community leaders that foster equity, diversity, and inclusion initiatives. Ashley is the creator of the largest accessible directory of Black Businesses in Arizona called Blax Friday. Blax Friday is the ONLY Black Business app in Arizona. Solving the issue of locating Black businesses statewide. Starting in June 2020, Blax Friday spotlights Black businesses in partnership with local venues. Ashley also serves on the Local First Arizona Business Advisory Council, Downtown Parade of Lights and Festival Board and the African American Legacy Fund Board. Ashley partners with organizations, hotels, and event venues to strategically plan how to serve the community as a whole.